Okay, the headline might be a bit misleading. For some people writing will never come easy. That is the same way it would be for me if someone wrote a headline that read, “cooking made easy” or “changing the oil in your car made easy.” Everyone has his or her strengths and for some it’s cooking, others it’s working on a car and for others — like myself — it’s writing.
I am a journalist at heart. A writer by trade. A lover of words. How can you make blogging and writing easier for yourself if it’s not your area of expertise? There are some tips I can offer and they include:
- Know your title. For as long as I can remember, if I have the title for a blog post or article in mind I can formulate the piece and it flows much easier. Why? Because your title is the “theme statement” for the entire chunk of words that follow. Having a title gives you direction. It gives you a jumping off, and jumping in, point. Your title should, quite frankly, take you just as long to write as does the post itself. Your title is how Google will find you. It is what lures your reader in. Remember, though it is your content that keeps the reader so don’t do a bait and switch between the headline and the body of the post.
- Know your audience. There are two schools of thought: That you should write for a particular audience and that you shouldn’t write for a particular audience. I find it easier to write for an audience. Why? Because it keeps me from rambling. If I know I am writing to an audience who I feel I know wants to learn how to write, I can slant my post to meet their needs. If I am writing a post about how to write and my audience is auto mechanics, I may be missing the mark — unless there is an auto mechanic who wants to start a blog and therefore needs to know how to write.
- Know your intro. The introductory paragraph is as important as your headline. It is the intro paragraph that delivers on the promise of your headline. Use active language. Clear out any unnecessary verbiage. Get to the point. Answer a question.
- Know your expertise. If you’re an expert real estate agent, show that. If you’re an expert writer, let the reader know. How can you do that? By an introductory paragraph that might lead with, “In my business I get a lot of questions from business owners who want to know how to write. Let me share with you my top tips.” It shows that you have people asking you questions and that they are coming to you for the answers!
- Know where you’re going. If you tend to ramble when you write, you should write from an outline. Write down the salient points you want to make in your post and then follow through to the end with the same thought. Don’t start a post that will “teach you how to write” but eventually goes into how you taught yourself to groom dogs. What?! Believe me, it happens. I have seen it!
Writing doesn’t have to be a hair-pulling exercise in frustration. Pre-plan your content. Gather your thoughts and then write! If you still aren’t convinced that writing is where you want to focus your efforts, send me a message, I can help you craft the content that will get your clients to call you!