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Are You Using Twitter? If Not, You Should Be: Twitter 101 Guide

download (1)I will admit that I am not the best, most prolific “tweeter” out there. I am getting better but still it is not my go-to social media platform. If you’re wondering whether you should be on Twitter, whether it’s worth your time and what’s involved in getting your Twitter page set up, this is the post for you!

While I am sometimes a more of a “do as I say, not as I do” when it comes to Twitter, I am in there continually posting updates for my clients and they are seeing results, engagement and re-tweets – all great things to have happen when you’re tweeting.

If you’re not on Twitter, go there today and get started. Here are my how-tos on Twitter:

  • Start a Twitter account. Go to www.twitter.com to get your account set up. Choose a user name. Your user name can be your name or your name, your first and last name, your name with a combination of your business name or area of expertise aka @thewriting diva (that’s me and that’s what I do/am)
  • Add a photograph. It’s as easy to upload one there as it is for Facebook or other social media platforms and it helps put a face with a name and makes your Twitter account more personable and professional. To add a photo you’d go into the Twitter settings in your account, choose picture to upload and viola there it is.
  • Complete your bio and your “headline” and make sure some of your words are SEO friendly. Don’t just say writer or accountant or pet groomer – add more descriptive terms. Account for small businesses, certified pet groomer to the stars, medical copywriter… you get the idea
  • Tell your friends that you’re on Twitter and ask them to follow you. Announce your jump into Twitter on your other social media pages and provide the link so you can be followed.
  • Start following others. You can search by keywords and follow businesses and individuals that share your passions, your hobbies, your favorite television shows, etc. Go to the websites of people you work with and if they have a Twitter button, click that and you’ll be following them.
  • Microblogging aka Twitter/tweeting means you need to chose your words wisely because you only have 140 characters with which to say it. Add hashtags # judiciously. Not everything you post needs a hashtag. Watch this hashtag video with Jimmy Fallon and Justin Timberlake to see what I mean. If you’re posting a blog post to your Twitter page, you may want to shorten it using one of these programs: bit.ly or tinyurl.com

Give Twitter a try. See if it makes sense for your business. See if you get interaction or new clients from it. I’d love to hear your successes and challenges.

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