“I just don’t have enough hours in the day to devote to blogging.” “When can I find an uninterrupted space of one or two hours to write a blog post?” These are a few of the laments I hear from entrepreneurs when I meet with them to talk about a content marketing plan or to discuss how blogging could benefit their business.
While I don’t want to talk myself out of a job, let me share with you the secret of “snippet blogging.” Is it the secret to my writing success? Not now, but in the beginning, when I was working full time while getting my business off the ground you bet that I embraced snippet blogging.
Did you know that if you only have 15 or 20 minutes at a time (a snippet) you can get a lot of blogging accomplished? It’s true. It will require planning and forethought but once those snippets of time come into your calendar you will be prepared to jump in and make the most of them.
Let’s face it, we all have the same 86,400 seconds in a day, how we use them varies and those who spend their seconds wisely reap the most benefit. I’m not here today to tell you how to manage your time or to become more organized, I’m here to share with you how you can blog for your business even if you have limited seconds available in your day.Here’s how to make this blogging formula work for you:
- Don’t procrastinate and tell yourself, “I only have XYZ number of minutes and I can’t get anything done in that amount of time.” Entrepreneurs know they need to make the most of whatever free time they find and the same is true with blogging. If you only have ten minutes you could: write a blog outline, determine the blog headline, choose which keywords you want to highlight, etc. HINT: If you have an editorial calendar ANY time you can grab for blogging will be 100% more effective.
- Get into a blogging routine and tell yourself, “If I can grab ten minutes I am going to get something done on my blog.” You don’t need to write the entire post and you need to give yourself permission to understand that. Even if you get the outline, find a photo, write a searchable headline and the opening line you have made progress. Congratulations on your foray into snippet blogging! HINT: A routine will help get you into the mindset of “it’s blogging time.” Your routine could involve grabbing a cup of tea, turning off your email notifications, perusing your editorial calendar, whatever gets you in the mood for blogging is what you should do.
- Free yourself from distractions. Whether you need to close your home office door to keep the pets out or hang a “do not disturb” sign on your cube or door, you need to zealously guard that writing time. Turn off your email notifications. Mute your phone. HINT: Multitasking is not your friend. You will get more done if you concentrate on one, and only one, item at a time.
This may sound harsh, but you have more down aka blogging time available than you likely imagine. If you don’t believe me, take a couple of days to truly track how you spend your time. You might be surprised when you look back and find that you have ten minutes where you aimlessly scrolled through Facebook, or 15 minutes when you visited at the watercooler with colleagues or spent a half an hour doing laundry and vacuuming during your work hours. Most people that I work with to help conquer the overwhelm don’t realize how much time they waste on nonessential tasks.
If blogging seems outside of the realm of the tasks you need to complete on a daily basis — and let’s face it — if writing isn’t the focus of your business, it just isn’t. Contact Robbi for a Make It Happen session in which you can uncover strategies for your content creation.