If you’re writing a blog post and no one is reading it, is it worth your while to keep writing? That’s a trick question. The real question is, “Why isn’t anyone reading your posts?” Are they not finding your site? Are you not providing information they want or need? Are you not using SEO terms in your posts that will help them be found in a Google search?
There are some tips and tricks you can employ when you write your next blog post that may enhance its likelihood of being found by your ideal reader. Here are my keys to writing searchable blog posts:
- You do want to be cognizant of search engine optimization, but you don’t want to stuff your posts with keywords. Your posts need to read well. Chances are you’ve seen posts that have been keyword-stuffed; they are difficult to read and the sentences simply don’t flow well.
- Think about your blog post’s “theme” before you pen a word. What is theme? Your post’s overall message. For example, this post is about how to write a blog post that can be easily found in a Google search. If you’re a real estate agent, you may want to blog about “tips for moving a household cross country.” Finding a one sentence focus will help keep your post on track.
- As you learned in high school, your blog posts should have a structure. The introduction, the body of the post, the conclusion and a call to action. Take time to write at least a few words that will fit into this blog structure before you write your post.
- Chances are your blog post will be read on a tablet or a smart phone as often as it will be seen on a computer screen and because of that you will want to use paragraphs or bullets or numbers. Break your thoughts into readable chunks to make it easier to read. In high school English parlance, a paragraph should encompass one thought. Each new thought/idea should be a new paragraph.
- Use subheads to break up the text. If you are writing a long post with myriad points, a subhead will allow the reader to scan for salient points.
- Share your blog posts on your social media platforms such as Facebook, Twitter or LinkedIn.
- If you’re not confident in your writing abilities, ask a trusted friend or editor to read your posts before they go live.
- Bigger is better with blog posts. Aim for a post of at least 300 words to enhance its searchability. If you have a blog post that may run into the thousands of words, you may want to consider running that post as a series.
- Use a plug in to help assure that your post is SEO-friendly. SEO by Yoast is an ideal plug in to use if you use a WordPress site.
- Update your blog regularly. Let your readers know that if they come to your blog weekly or twice or thrice weekly there will be new content. If you only plan to post once a week, that’s fine (although it may take you longer to build your blog post rankings) but be consistent.
- Link to posts you’ve written in the past as long as they highlight the point you’re making in your current post. Why? This keeps a reader on your blog longer and exposes them to more of your content.
What can you do with your next blog post to make it more searchable? If you know you need to blog, but just don’t have the bandwidth or if that’s not your area of expertise, reach out, our team of written marketing experts can help!