“I’m just too busy to blog or use Facebook.” “I don’t think that my clients are using social media to find a Realtor.” “My expertise is selling houses, not writing blog posts.” These are a few of the comments I have heard from Realtors as to why they aren’t jumping in with both feet to social media and blogging as a way to grow their businesses. When the business is in “feast” mode it might be hard to find time to blog or do social media updates, but what do you do when “famine” hits? By then it’s likely to late to kick off a social media strategy and believe that it will produce overnight results.
What’s a real estate agent to do? How can real estate agents use social media? The first step is to understand that writing and spending time on social media may not be the best use of your time. Your area of expertise is selling homes, working with home sellers and home buyers, right? If that’s the case you may want to work with a writing professional who can help you formulate a marketing strategy and who can implement that strategy on your behalf.
Here are my tips on how real estate agents can effectively use social media year round:
Have a plan. Just as you didn’t jump into becoming a Realtor with out a plan, you shouldn’t undertake a social media and blogging strategy without one. When you meet with a content manager or blogging professional, you want to let him or her know what you want to accomplish with your marketing and content strategy. Do you want more clients? Do you want higher-end clients? Do you want to concentrate on commercial real estate or are vacation homes your specialty? Do you have a specific area of the country in which you’d like to focus? A content strategist will ask you questions and work with you to hone in on the perfect keywords based on your business goals.
Understand the benefit of social media. While many Realtors grow their businesses through word of mouth — and that is one of the best ways — having a social media presence will help draw in new clients and will also give your current and past clients a place to point their friends when they want to find you. Feature your happy customers on your blog or on your Facebook page. With social media and blogging, slow and steady wins the race. If you commit to having a blog and a social media presence, it’s wise to keep up with it. You don’t want a potential client to see your social media page or your blog and see that the last time you posted was months ago. Why? Because they will assume you’re no longer in business.
Don’t be all “selly-selly” on your social media or blog. Yes, you want to say, “Hey look at this house we just listed,” or “We just closed a deal on this house,” but you don’t want to only say that. It’s great to toot your own horn, but a potential client won’t be likely to visit your page if that is all he or she sees. What you want to do is offer information of value to visitors to your social media pages or your blog. What is “information of value”? It can be blog posts about how to:
- Stage a home for sale
- How to find the best Realtor
- How to find the home of your dreams
- How much a home could cost
- What are the schools like in the area where you sell real estate
- How to pack for a move
- What are the benefits of buying a home in XYZ location
- What is the best time to buy a home
- What is the best time to sell a home
- What goes into a home sale closing
- Tips and tricks for saving money on home heating or cooling costs
Think about the questions that your clients have asked you and viola you have an idea for a blog post.
If you understand that you should be blogging or should be using social media, but don’t have the time, give us a call at 585.290.9623 or send me an email at firstname.lastname@example.org and let’s schedule a content strategy session as a way to see whether a more robust social media and blogging presence can enhance your current marketing efforts.