One way you can stay in front of your clients on a regular basis is by sending them a newsletter. In today’s busy world, it just might not be feasible to think you can pick up the phone and have weekly contact with your current clients as well as reach out to potential new clients. If you provide a simple opt in form (one that asks for name and email address) on your website you’re providing potential clients a way to be involved with you in a passive manner.
If the idea of adding a newsletter to your already arms’ length long to-do list that is certainly a task you can contract out for. If, however you have been pondering the idea of having a newsletter, there are some tactics you should employ in order to make it effective and a welcome piece of correspondence in your subscribers’ inboxes.
Here are my top three newsletter tips:
- Great content. Just as content is king on your website so, too does it need to be engaging, entertaining and perhaps enlightening for your subscribers. Remember, you’re “invading” their inbox so you need to give them a reason to invite you in (open your newsletter). Consider your audience’s needs and share content that will address their pain points. Your newsletter shouldn’t be a glorified sales pitch. While you can certainly provide special offers or complimentary sessions – on occasion – you don’t want to do that regularly. The reason for your newsletter is to stay front of mind for clients and potential new clients and if you’re consistently providing them great information it will happen organically.
- Speaking of consistency. You need to be consistent. If you feel you want to test the waters and send a newsletter once a month, that’s fine, just make sure you send it at the same date and time every month. If you’re sending a newsletter weekly, choose one day of the week and a time and send it at those times.
- Let your personality shine through. Regardless of whether you are a real estate agent, an accountant, a coach, virtual assistant, dog groomer, graphic designer, etc. you will want to let your personality shine through in your email. The tone that you provide on your website should be the tone you offer in your e newsletter. Additionally, don’t forget to “brand” your newsletter with either your business name or logo or both. Consider using a short video clip in your newsletter rather than paragraphs of words – videos are catchy and are a unique addition to an inbox full of written newsletters.
Have you ever considering starting a newsletter for your business? What’s holding you back? If you are holding off because you just don’t know what to put in it or how to even get started, give me a call or send me an email and we can have a Make It Happen complimentary 15-minute conversation about your written marketing and how a newsletter can fit into it.