Google, it sometimes seems, is the be all and
end all for business owners looking to be found on the Internet. While the
rules change, sometimes before you’ve even implemented them, there are ways to
remain relevant, be found and up your Google rankings when you write a blog
Here are my top tips for gaining Google love:
- Always write original content. Don’t be
redundant – even if you write and post on more than one website in the
same niche market. While you don’t have to recreate the wheel with your
posts, you do want to make certain the content has been rewritten even
though the ideas may be the same.
value for your readers by offering practical advice and relevant
information. Readers love how-tos, tips and topic articles. Incorporate
original research into your posts by embedding your experience as an
expert on that subject matter.
- Are your
posts spell and grammar checked? Are your facts correct? If your readers
are faced with inaccuracies in your facts and spelling errors (which can
be easily avoided) they may doubt your expertise in the information you’re
- Write about
interesting topics with SEO as a secondary idea. Writing a post with only
SEO (search engine optimization) as your driving force will make your
posts read like something from a content mill. Sprinkle your keywords into
the posts but don’t make them so keyword heavy that your message is lost.
- Are you positioning yourself as an expert? If so, what’s on your
“resume” that will point to that expertise? If you’re positioning your
site as a clearinghouse for other experts, make that clear up front. Make
certain your site reflects who you are and what you do and what sets you
apart from the competition.
- What do you have to say that is different from the other bloggers
that are saying the same thing? It’s true there are no new ideas so you
need to take your blog posts and find a way to set them apart from the
thousands of others that are out there. Make certain your unique voice and
perspective come through in your writing.
- Is your blog post all about calls to action? Is the post or site
cluttered with ads and “buy me” promotions? Don’t let your blog posts and
your ideas be lost in the noise of ads and promotions. While you certainly
want to have clients buy from you or sign up to work with you, you need to
do direct them to a different part of your website – don’t bury the
message of your blog posts in ads.
quality, relevant content is your best way to be found by Google and your best way
to ommunicate with your clients and potential clients. Let content be your
guiding force in your blog posts.