In my ongoing series about what I learned at Social Media Marketing World 2015, Michael Stelzner shared that “50% of all people spend at least ten hours per week on social media.” As a social media consultant and blogger, I know that I spend much more than ten hours per week, so I assumed that those who spend the ten hours are those who don’t “do” social media as a living.
If you’re an entrepreneur, are you spending ten hours per week on social media? Are you using social media for work or to grow your business or are you simply poking around Pinterest or liking comments made by your friends on Facebook? If you aren’t using social media or blogging to grow your business you may want to re-evaluate your marketing plan and make sure you have allocated time for blogging and social media tasks. If you aren’t sure where you would find the time in your busy day to undertake social media tasks, you might want to reach out to an online marketing professional, see what kind of services they offer and find one who would be a good fit to help you grow your business using these powerful platforms.
During his keynote speech, Michael asked the questions that all entrepreneurs should be asking themselves, “What are you most passionate about,” and “What is your biggest challenge?” Those two questions, if answered honestly, should give you a good jumping off point for your business endeavors. He also shared the WHEN of business:
Work history (for whom have you worked and what have you learned)
Hobbies ( is this a passion that could be turned into profit?)
Education (what is yours)
Network (who do you know)
If you’re in the beginning stages of becoming an entrepreneur, delve into the WHEN as a way to help you target your efforts and perhaps uncover what it is you’re really great at and passionate about. Also, if you’re in the “second act” of your life and career you can easily take what you’ve used in your work life and transition it into a viable second act career once you’ve retired. Individuals looking for portable careers are doing this every day. If you’re intrigued, give me a call or send me an email and we can talk about it!