Powered up for profits is what I have been since returning from hearing Kathleen Gage speak at a conference in Bellevue, Washington. I wasn’t certain what to expect, but as with any conference I attend I have my notebook in hand and am open to learn from both the speaker and with my fellow attendees. As a side note I write on a notebook rather than type into my laptop because I find I retain information better when it goes from brain to fingers to paper than I do when I mindlessly type into my laptop. Maybe it’s because I am a fast typer and can type every word someone says or maybe it’s because when I type when I am listening to someone talk I kind of zone out. I did not want to zone out at this three day event.
Here are some of the lessons I learned from the Power Up For Profits event. Kathleen shared that, “The greatest business opportunity is when there is a downturn in the economy.” Interesting, but it made sense.
On the first day she cautioned us to not use “lack talking.” This is that talk when you say, “I would do that if only I had the …. fill in the blank… money, time, energy.” We were supposed to listen to our own self-talk and the talk of others and see if we could go the weekend without having lack talking come into our conversations. She said that when you say, “I can’t afford it,” you should turn it around and ask yourself, “What can I do to make it possible?”
“Luck is where opportunity and preparedness meet.”
What are the three reasons we don’t do what we want to/should do?
- Aversion to risk
She also told attendees that you need to “know your ‘why.'” You need to “know it and shout it.” The why is:
- What you do
- Whom you do it for
- How it helps your client
“Massive actions = massive results.”
How can you assess where you are in your business?
- Who you are
- What your expertise is
- What others expect of you
Once you know this you can attract your perfect client.
“It’s not what happens in life, it’s what you do with it.”
Kathleen asked us, “What’s the next one small thing you could do to move yourself and your business forward?” She then shared:
- Ideas aren’t the issue, implementation is
- Launch first. Create later.
- You need to own your message
- Procrastination is fear-based
She also told us to, “Stop trading dollars for hours.” You need to set yourself up for sustainable income streams, she said.
This was a quote that hit home with me, “God’s delays are not God’s denials.”
I came home from the three day weekend with ideas, inspiration and have already implemented one or two of them already. I have my Power Up For Profits workbook at the side of my desk and I thumb through it, and my notes, when I need inspiration. Thank you, Kathleen, for an inspiring weekend!
(Photo is from when I met Kathleen for the first time at the Women In The Pet Industry Network Conference in Oregon in August)
(Photo from Kathleen speaking on stage at her event in October)
I have completed NANO (National Novel In A Month) more than once. I have close to 150,000 words under my belt for the NANO’s I have participated in (130,105 to be exact). Why do I, a nonfiction writer by trade feel the need to immerse myself in a novel for an entire month? On occasion I get bitten by the fiction bug. This year, I have become enamored of cozy mysteries, especially those by Rose Pressey. I love the small town feel and the haunted aspects and, of course, the mystery.
This year I am taking a mystery writing class at Writers And Books that starts the first Monday of November so I am imagining that this will inspire me to complete my novel again this year. Are the 50,000 words that I pen during the month of November publishable as is? Hell no! Are they a great jumping off point for polishing and editing? Hell yes!
What does a 50,000 word novel break down to? It’s 1,666.6 words per day — let’s just round it up to 1,667, shall we? Today, alone I have penned more than 5,500 words for my clients and my newsletters. I probably typically write about that many “client” words per day and now I will be adding in an additional 1,667 “Robbi fiction words” per day. Crazy? Perhaps. Will I need to bring all of my time management and productivity skills and knowledge to the forefront? You bet I will!
If you’re doing NANO send me a friend request and let’s motivate one another. Ready. Set. Go!
Entrepreneurs and Halloween? Is there a connection? There is!
Many entrepreneurs and solopreneurs — myself included — toil away, stuck in our routines, not interacting with humans other than via social media. When Halloween rolls around though, we should tap into our inner child and amp up our entrepreneurial endeavors. Here are the lessons entrepreneurs can learn from Halloween.
Sure, there will be a lot of Disney and Star Wars characters walking the streets this Halloween-eve. There will also be those ingenuous kids who had a dream of a costume and a parent who helped make it come true. You will see robots made of cardboard boxes, clowns, crazy cat lady costumes and myriad others that sprang forth from the mind of a child. Consider your entrepreneurial uniqueness, embrace it and note how you set yourself apart from the competition.
Take joy in what you do.
Have you ever seen a child who isn’t giggling or squealing or even crying in fright on Halloween? Probably not. Even when being scared, these children are enjoying the heck out of the trick-or-treating experience. You need to take such extreme joy in what you do and the services and products that you provide your clients that your joy is infectious. Smile when you answer the phone. Enthusiastically greet prospective and current clients. Embrace your passion!
Take a chance.
When these children march up the stairs to a stranger’s home to yell, “Trick or treat!” they don’t know who is going to answer. Sure, they have the safety net of their parents or older siblings waiting at the bottom of the stairs, but you just never know. Will you get a king size candy bar or will you get an apple? You don’t know. Even with the unknown, these children are thrilled to walk up and knock on the door because they know that every door is a different opportunity. In your business you need to take chances. Launch a new product. Try out a new service. Take a chance. If you do something — ie, start a newsletter and no one signs up — what have you lost? Nothing. Don’t consider it a failure, consider everything new you try as an experiment.
What lessons will you take away from Halloween this year?
When a business opportunity knocks on your door, do you answer? Would you know what to do with that opportunity once presented? Do you have time for the opportunity? Does it fit into your current lifestyle or your business plan?
Here are my top five tips to making the most of what life offers you:
Identify & define the opportunity.
Don’t say yes to everything. Be selective. Take those opportunitites that make sense for you, your life and your business. Document the opportunity and ponder it. You don’t have to say yes immediately.
Can you handle the opportunity on your own?
Do you need a team? Do you have a referral network with whom you can connect? Anne McAuley, a friend and business colleague of mine has what she calls a Power Team. Do you have one? Do you need one? Now that you’ve decided that the opportunity is a good fit for you, your life or your business, you will want to evalute its potential. Brainstorm with your power team the potential and how you can capitalize on it.
Implement the plan & seize the opportunity.
Do you need to set aside a set period of time in your workday/week to make the most of this new project? How will you best allocate your time so that your other clients are well cared for while you pursue the new project/opportunity?
Capitalize on the opportunity by building a trusted referral source from this project. As a business owner I understand it’s better to cultivate an ongoing relationship than to have hit-and-run clients/projects.
How do you make the most of opportunities that come your way?
Should you hire a blogger? Do you need to work with a professional writer? What is a professional writer? Where does one find a professional blogger or content creator? These are some of the many questions that plague an entrepreneur or solopreneur. You have heard that you should be blogging. You know you want to keep in touch with your clients and individuals who come to your website, but you aren’t sure how. There are myriad ways.
Before we get into the six reasons to hire a professional content creator aka professional writer let me back track and say if you have a website and you don’t have a way to capture the names of those who visit, you are losing money — potentially thousands of dollars! How can you capture them? I’ll blog about that in a future post, but you need a sign up, a free give away and a newsletter strategy.
Here are my six reasons why you should hire a professional content creator.
Prior to becoming the owner of reptiles, I had no idea that today was Reptile Awareness Day, but now that I know I urge you to celebrate your lizards! I currently live with a leopard gecko named, Daggett; a fancy gecko named, Norbert; a bearded dragon named, Alice.
Here’s how it shakes down with the personality of the reptiles in this house:
He truly lives his “I’m a nocturnal semi-reclusive reptile.” He is rarely out during the daylight hours, but does come out when the daytime heat lamp is switched off and the nighttime heat lamp is switched on. However, if the living room light is on, regardless of whether it’s nighttime or not, Daggett will stay inside the cave and peer out. If he’s out and we walk past, he darts into the cave and stares.
This fancy little guy appears to really like my company. He is out during the daytime. When I reach in to fill the water dishes and pet his tail he doesn’t dart away like he did when we first got him. He comes to the side of the aquarium if I lean down and say his name. He will eat in the daytime. He doesn’t seem to care about being noctural — that’s nice because it means I get to see him regularly.
First, we don’t know whether Alice is a boy or girl, but he is named after Alice Cooper so we think he’s a dude. When we walk into the backroom where his tank he, he runs to the top of his log and stares at us. Drop crickets into the tank and he pounces on them like he’s starving — he’s not. He also loves his fruits and veggies and when we have dried meal worms and try to dump some into the food bowl, he dives into the jar and happily munches away. We are convinced he watches television and he does love to show off with his poses — note the planking in this post!
We have had a snake in the house and frankly I didn’t like knowing that he either ate pinkies (baby mice) or thawed full grown mice. He also bit my son a couple of times. Whether other snakes are nice and make good pets, I don’t know. I only know my experience with Bruce.
I find Daggett, Norbert and Alice to be intriguing household additions and today and every day I celebrate them!
This post is sponsored by Pinnacle® and the BlogPaws Professional Pet Blogger Network. I am being compensated for helping spread the word about Pinnacle’s reformulated Grain Free Dog Food but My Divas Dish only shares information we feel is relevant to our readers. Pinnacle is not responsible for the content of this article.
Spenser is getting old. It’s hard to admit but he’s close to 13 and for a big dog, that is old. His bones seem to creak and snap when he gets up and down. Getting up and down takes him much longer lately as well. We’d been changing up his food to have ingredients for a dog of his age and size (close to 125 pounds) and he didn’t seem to love any of them and they didn’t seem to do anything to help his yakking up or his coat. If you haven’t cleaned up the yak of a dog of that size, believe me, you don’t want to!
It’s not easy to see your beloved pet show signs of aging, especially when his favorite thing had always been long walks in the woods. Hhmmm that sounds like it should have been in his dating profile — if he’d had one — “Spenser enjoys long walks in the woods, chasing cats and butt sniffing!” Anywho… When our bag of Pinnacle arrived you can see that both dogs were more than a little excited. I couldn’t stop Henrietta from licking the bag. She was more than a little miffed that Spenser was getting something new and she wasn’t. I ended up feeding him dinner early because once he got a whiff of the bag he was rather persistent in shoving me toward his food bowl. When you have a 125 dog shoving you toward his food dish, you comply. And honestly, it had been a while since he’d been excited about food. He has gotten rather blase about his meal times and we’ve had to do a lot of cajoling recently to whet his appetite. I was more than a little thrilled to see how excited he seemed to be about this food!
Because of Spenser’s age and because we want to do whatever we can to make his senior citizen lifestyle as healthy and enjoyable as possible we loved the fact that Pinnacle foods fit our desire for a food that is natural and has healthy ingredients. We have long been label readers and we like that on the Pinnacle labels we can understand every ingredient on the package. Pinnacle pet food is providing Spenser with high caliber ingredients that we want to feed him and it is giving him a food that offers total nutrition. Since my breast cancer diagnosis, everyone in the house has been turning to a more natural, holistic lifestlye and it makes us feel good to know that Spenser is now eating a food that is in line with the holistic health and lifestyle we have embraced.
Time management is the buzzword. I feel though, each of us have the same 24 hours in a day. That equates to 1,440 minutes or 86,400 seconds. No one gets more. No one gets less. It’s how we manage the TASKS for that day that will help us realize whether we have been productive or whether we have taken control of our day.
If you’re faced with a never-ending to-do list and deal with interruptions all day long whether from colleagues walking into your office, social media updates, phone calls, emails, sometimes it seems impossible to get to your tasks. Working from home doesn’t get rid of those distractions or interruptions, it just brings with it unique challenges that you need to manage along with your tasks.
There are days when time may seem endless, it’s not. Time is a limited quantity and how you “spend” it shapes how productive and satisfied you are with your business and your life. How can you use your time to complete your tasks to best advantage?
My family will be the first to tell you that I cannot work in silence. I cannot eat dinner in silence. I cannot read a book in silence. The voices in my head need to be kept at bay and background noise does that for me. I have the radio or television on constantly. If you asked me what I was watching or listening to I would be hard pressed to name it because I truly don’t pay attention to it, but just that droning on of a background noise allows me to concentrate on the task at hand. Why and how it works, I do not know. I just know it works for me.
Even in the midst of all of the background noise, there are still times I need to shut it all down and have quiet. The quiet I can deal with is outdoor noise. When I walk Henrietta I can relax and simply listen to the leaves in the trees, the birds in the woods, the cracking of brush which lets me know the deer are close by. Being outdoors with her is my “down time.”
I find that when I am out of doors or even in the shower (water is a soothing sound for me) I have the most incredible ideas. I can get out of the shower with an almost fully formed blog post or newspaper article. When I am outside I can come up with myriad blog post ideas. Those ideas may not come to me if I was sitting in front of the computer, though. I do always have an idea notebook with me. If I am driving or cannot write I will hit the “voice” function on my phone and dictate the message. I don’t want to run the risk of that idea being lost so I know I need to capture it.
If you have a hard time finding down time, here are some tips for carving out your own down time:
ROI is a fancy acronym for “return on investment.” It’s a phrase used in myriad industries and even your personal life. Want to buy a new furnace for your home? What’s the ROI on upgrading as opposed to keeping the same one and paying higher utility bills? You need to determine your ROI. When you’re an entrepreneur and you’re blogging for your business you need to determine the return on your investment for that business-building task.
If you’re a writer, the ROI is probably much quicker to realize than if you’re an accountant or a business coach or a Realtor who is focused on a different area of core competencies. If, however, you want to find ways to amp up your business’s visibility, then blogging should be a part of your overall marketing strategy. Here, now are items to consider when working on the return on your investment for blogging and the benefits it provides. If blogging isn’t a part of your overall marketing strategy you should be talking with someone who can help you formulate a content strategy and see how blogging could, and should, figure into it.
Here are tips for making certain your blogging provides a return on investment:
Your blog needs to be focused on content that is relevant to your ideal client.
If you’re a Realtor, don’t blog about dog grooming and vice versa. Understand your audience and provide content that answers a question, makes their life easier and highlights your expertise. NOTE: Understand your audience and industry. Know what they need. Address those needs.
Blog on a schedule that your readers can rely on.
If you are planning to blog every Monday, then do so. If your schedule is to blog Tuesday and Friday, then stick with it. If your readers grow accustomed to reading your posts, or receiving notification of that in their inbox, give ‘em what they want! A consistent blogging schedule not only endears you to your readers, but it gets you into the blogging habit. NOTE: The more you blog the more highly searchable your blog will be. Set yourself a schedule that you can stick with.
Have a CTA (call to action).
What do you want your readers to do once they’ve finished reading your post? Do you want them to call you for a free strategy session? Would you like them to sign up for your newsletter? Are you selling a product or offering a class that you’d like them to join? If so, make sure this is clear at the end of your post. Prompt the action you’re seeking by coming right out and asking for it. NOTE: “Sign up for my newsletter,” “Register for my teleseminar,” “Meet me in XYZ city for an in-person get together.”
Share client success stories.
Why? You can give your clients some online love while showing your expertise and letting people know, in a subtle way, “this is my niche market.” Do you have a case study you can share? For example: XYZ client started a blog on January 1 and today has 100,000 page views a month and here’s how we did it?” NOTE: People love to be interviewed and featured! Make your clients the center of attention.
Build relationships with other like-minded, complementary business owners.
If you’re a Realtor and there is a home staging company that you interact with online, work out a blogging guest swap. If you’re a blogger who wants to help his or her clients get a website and blog built, partner up with a web designer. You can’t operate in a vacuum and building relationships is a great way for the two – or more – of you to benefit and grow your own businesses. NOTE: Referral sources are a great way to grow your business.
Keep in mind that blogging will not grow your business overnight. It is a slow and steady accumulation of content and Google love that helps potential clients find you and decide to work with you.
If you don’t have a content strategy, call me for a Content Strategy Session and we can discuss your business goals and how blogging and social media can help enhance your overall marketing strategy.