Quick question: When is the last time you read a book? It doesn’t matter whether it is an e-book or a paperback or a “book on tape.” Do you make time to read? If you’re an entrepreneur, solopreneur or petpreneur, you should carve out time in each and every day to read a book.
I can hear you groaning and saying, “Where will I find time to read a book? I can hardly get through my daily to-do list!” I’m here to tell you WHY you should take time to read and HOW to find time to read. Let’s get right to it!
You’ll be more intriguing. Say what? Yes, read a book and you just might have intriguing factoids to share! Whether it’s the latest best seller or your favorite work of nonfiction, reading a book will give you a great conversation starter, “Hey have you read the latest Susan Grafton book?”
If you have an industry expertise, reading in your niche will help you stay current and offer more insight and value to your clients.
Are you a writer? What does “being a writer” mean to you? Does it mean you’ve published a best-selling novel? That you make the entirety of your income from writing gigs or a full-time staff writing job? Do you enter writing contests? Do you blog about a particular topic and have you focused in on a particular niche about which you write?
Guess what? You’re a writer! I know that when I first started getting paid to write, if people asked, “what do you do?” I would answer, “Im an executive assistant at a drug and alcohol clinic.” Bah! I really wanted to say, “i’m a writer!” but I was afraid that I would be seen as an imposter, a fraud. Why? Because I wasn’t making a living as a writer. Sure I made enough money to take the family out to dinner on Friday night or add to the amount of nights we’d stay when we went on vacation. My “writer money” paid the vet bills, helped put presents under the Christmas tree and let me indulge my passion for purses and vintage typewriters. Did all of that make me a writer? A “real” writer? For the longest time I didn’t think it did.
How To Write Your Business Story
Since the days of old, people have used stories to communicate. Bards and minstrels traveled from the countryside sharing news. Cavemen drew pictures on cave walls. Over time language developed and oral storytelling developed; people would tell and re-tell stories as a way to communicate the goings-on.
Today, we share our stories on print and online. Stories can entertain, inform and become history. Storytelling is part of our life and it is an engaging way to share the origin and history of your business. The story of your business can touch and teach your clients something about you.
How To Write Your Business Story
How can you use storytelling to share your business history?
- Tell your origin story. Just as Spiderman and Batman had humble beginnings, your business might have, too. Look at your About page and make note of the summary of your work history and your business’s origin story. Take some of the specifics from that story and delve more deeply into them to highlight aspects of your business and its beginning. Draw from the rich history of really propelled you into becoming an entrepreneur.
- Share with clients and potential clients your method of work. Share a “day in the life” in a blog post. Use a case study that shows how your method of work benefited a client. Focus on sharing information about your unique style and strategy of helping a client achieve his or her goals.
- Tell a tale that teaches. Use a story to help your client understand a concept. Tell positive stories, but remember, in some cases people remember stories better if there is a mistake made and a lesson learned. Mistakes show that you are human and that you overcame.
- Communicate your business vision. One of my passions was born as the result of having lived through breast cancer. My passion is helping entrepreneurs work through time management and productivity issues. I help them “conquer the overwhelm” based on in-the-trenches methods I taught myself as I worked to keep my business afloat while having surgeries and treatments and recovering from everything cancer had wrought on my mind and my body. I took methods I’d read about and adapted them to suit my situation and now teach other entrepreneurs that… viola my business vision and a story. See how I did that?!
- Use a story to overcome a common objection. If someone says, “That’s too expensive,” you can counter with a story of another client who thought that AND THEN they worked with you and are now making more money. Offer a guarantee. A guarantee with a story will help assuage fears of spending money and will also show how you followed through on the promise of the guarantee.
How can you craft a compelling business story?
- Be engaging. You’re telling a story, not giving a lecture.
- Be genuine. Tell your story with authenticity. Be natural and honest.
- Know your audience. Just as you wouldn’t read 50 Shades to a toddler, neither should you tell a story to an audience using references that are lost on them.
What’s your business story? Are you sharing it? If not, why not? How can I help you craft your business story?
Why You Love Lists
Do I love lists just because am anal retentive? Do I love lists because I am OCD about things? Do I love a good list because I have a crappy memory? I think you can add a “yes” to each of those questions. It’s not just me though! There is a reason why you love lists and why I love lists. I wasn’t looking for validation… really, I wasn’t! Um, it’s been scientifically proven that our brains thrive in list-making mode; in case you were wondering.
Even though I didn’t need validation, here is my list (you know that was coming, right?) of why you love lists!
A list will help you:
- Process information
- Make recall and understanding easier
- Get you organized
- Prioritize tasks and goals
- Make sense of information and better handle information overload
- Reduce stress
- Enhance focus
- Keep track of goals met
- Keep track of steps still needing to be done to meet a goal
- Beat procrastination
- Get organized
Which of the items on the list (there may be more than one) would you like to gain control over? Have you thought about writing it down on a list? If you’re working from a to-do list in your head, I’ll bet you feel overwhelmed and aren’t quite certain where you are in the process of completing a task, right? I believe in “writing it down to get it done” and I urge you to start writing items down that you feel are priorities.
If you aren’t sure what your priorities are, write down EVERYthing you need to do. Once it’s all written down it will be easier to prioritize.
Not a list maker? Wondering what to put on a list? Here is my top fifty favorite lists. Enjoy!
- Books to read
- Places to visit
- Research for my Appalachian Trail trip
- Trails in the Thousand Islands to walk the dogs
- Five-year goals
- Conferences and networking events to attend
- Classes to take
- Daily to-dos
- Weekly routines
- Doctor visits
- People who inspire me
- Items I am grateful and thankful for
- Podcasts to listen to
- Fitness tracker goals
- Recipes I want to make
- Quotes I love
- Boredom beaters
- Spending log
- Packing checklist
- Historical items about my parents I want to remember
- Schedule for being at the River House
- Client deadlines for projects
- My writing deadlines for books and blog posts
- Fun, free activities
- If I have to cook, what are the top items that are my go-tos
- Favorite movies
- Staycation ideas
- Financial goals
- Favorite memories with Alexa and Nicholas
- Life goals
- Business goals
- Things I like about myself (sometimes I need a reminder)
- Projects I have completed
- Crochet projects I want to try
- Crochet projects I have finished
- Food log
- Not-to-do list
- Grocery shopping list
- Prioritize projects for River House
- Pet birthdays
- Holiday plans with family
- Finding ways to live with less
- Items I can get rid of
- Fun things I want to try
- Ten year goals
- Compliments I’ve received
- My blessings
What would you add to the list? Are you feeling inspired to make your own list? I can guarantee it will help remove stress if you do!
5 Reasons You Should Write A Blog Post
There are myriad reasons why you should write a blog post. Consider this: At any time of the day I have so many thoughts rolling around in my head that if I didn’t stop and capture them, they would disappear like a wisp of smoke. I do make a practice to capture them all in my Evernote app. When I go back and look at them later, they may be viable or they may leave me scratching my head as to why I even wrote them down.
Here, though are my reasons why you should get your thoughts out of your head and into a blog post.
5 Reasons You Should Write A Blog Post
You just never know if what you write will inspire someone or make a difference in their life. You don’t know what your reads are facing and what you write today just might offer them hope or perspective. Your personal struggles and the way in which you face them could be the impetus to pull someone out of a funk and motivate them.
5 Ways To Start Your Day Off Right
Before you click off the post because you aren’t a “morning person” I urge you to stop! No matter what time of day your day starts you can incorporate one, or all, of these 5 ways to start your day off right. Let’s get right to it, shall we?
5 Ways To Start Your Day Off Right
- Plan your day the day before. Wait! What? Yes, to have a great today, you need to have planned for it yesterday! Before you leave your office today, write down your priorities for the next day. Make your MITs list (Most Important Tasks). If you plan ahead, you will be ready to jump right in once your work day begins.
Set Reasonable Writing Goals
As you kick off the new year with a fresh, clean slate and are armed with the desire to:
- Write a book
- Blog more frequently
- Journal daily
- Whatever it is you want to do with writing…
Write One Epic Blog Post A Week: How to
Confession time. When I first started blogging I was convinced I could write three (or more) posts per week. Reality set in when I started working with clients and building my business. I could get the writing done for my clients, but my own personal blogging and writing fell to the wayside.
I hear from many bloggers that they have the same problem. They work on the writing that pays the bills, but neglect their own blogs. During my time blocking endeavors I found a way to not only get my client work done, but focus on my own blog as well. Want to know my secret?
It takes me four, sometimes five, days to write a single blog post. I committed to blogging once a week and it is manageable and has relieved a lot of my stress and self-flagellation of feeling like a failure because my blogs remain bereft of content.
I embraced the mantra that “less is more” and I focus on “quality over quantity.” That has made all of the difference.
Tips To Make Your Writing Better
Whether you’re a writer or don’t consider yourself to be a writer here are some quick tips to make your writing better.
Writing skills can be learned. However, the entrepreneurs I work with focus on their core business competencies and leave the writing to me. Incorporate these tips to make your writing shine.
- Use contractions. People do not speak so formally all the time. Using contractions emulates normal speech and makes your writing more conversational and easy to read. You will not capture attention if you do not write in a “friendly manner”!
- Avoid jargon. All industries have trade jargon and phrases. If you’re looking to reach an audience outside of your industry, speak their language. Use words that your readers use. If your readers have to leave your page to go to a dictionary, they will likely not come back.
Writing Tips For Non-Writers
When I work with clients, the reason they hire me to do their writing and blogging is simple: They are not writers and I am – that’s my area of expertise. My clients have other areas of expertise on which they focus.
If, however, you’re just starting out and want to do the writing for your business, here are writing tips for non-writers that I can share with you.
Blogging is a more informal platform than is being featured in a magazine or newspaper. You want to let your “voice” come through, but you don’t want to pepper your prose with acronyms, “five-dollar” words or stilted sentences. You don’t want to write exactly how you speak (save that for your fiction endeavors!) but you do want to be conversational. Imagine you’re sitting in a coffee shop sharing a cuppa with a client and telling him or her about your business; emulate that conversational tone.
Step away from the dictionary or thesaurus
If you have to look it up, so will your readers and that takes them out of the post they’re reading and diminishes the impact of your writing. There are definite industry-terms that may need to be used, but if you’re using them on people who aren’t yet in your industry, use them sparingly and use them in context so the reader can figure out the meaning without having to leave your post to look up the meaning.