Social media moves and changes more quickly than the seasons – in some instances it seems to change and morph from one sunrise to the next! As a small business owner you’re faced with the daily task of working in and growing your business, so how to you keep up with the fast moving tide of social media?
Here are 10 steps to get you into the social media mainstream and use it to help grow your business:
- Are you involved in the social media conversation? Have you signed up for a business page on Facebook? Are you signed into Google+ (you can’t do a business page yet, but you should certainly set up a personal page), don’t forget a business Twitter account, YouTube and LinkedIn.
- Are you launching a new product or service? Offer a sneak peek online through your social media platforms. Start a conversation about what you’ve got coming out soon and build buzz.
- What’s your area of expertise? Are you the best widget maker in the West? Talk about it. Let everyone know that if they’re in the market for widgets, they simply have to come to you because you’re the one who’s been talking about it on your social media pages.
- Don’t forget your website. If you’re in business, we’re assuming you have a website. You will want to use your social media platforms to drive traffic to your website. Additionally, update your website content, add a blog, give potential customers a reason to return.
- Get the conversation started. Just having a Facebook or Twitter page isn’t enough. You need to start conversations, respond to queries, comment on other Facebook pages. Interaction is key.
- Customer loyalty counts, so reward it! Give your social media followers a reason to keep following you and reward them for it. Offer special “follower only” benefits, coupons or giveaways.
- Customer service counts. Some business owners shy away from social media because they’re afraid “someone will say something bad about us.” Know what? A dissatisfied customer can say something negative whether you have a social media platform or not. The beauty of being on line is that you can quickly respond to a customer complaint and turn the negative into a positive.
- Go to where the customers are. Chances are, your potential customers are online and all you need to do is a quick keyword search to find them. If you sell widgets and you find a company that uses widgets, connect with them.
- If Yellowpage and newspaper ads aren’t bringing the customers in, consider running a Facebook ad – if that’s where your customers are congregating, that is the best place to market to them.
- Look for brand ambassadors. If you have customers that are always talking up your product or service, turn to them and have them help spread the word about who you are and what you do to their own personal networks.
There are many more ways you can add your voice to the social media fray. What unique ways have you found to interact with clients and potential clients?